It’s kinda
impressive that Disney has mass expansions and new attractions being planned
for just about every theme park they own. Star Wars: Galaxy’s Edge is coming to
Disneyland and Hollywood Studios. Walt Disney Studios Park over at Disneyland
Paris is getting a major expansion in the next few years. The Magic Kingdom is
getting the Tron rollercoaster. Epcot is getting new attractions, even if it
means saying goodbye to its original theming. Mickey Mouse is getting a dark
ride of his own. Hong Kong Disneyland’s castle is getting rebuilt from the
ground up, and Tokyo Disneyland is getting a brand new Fantasyland. And Disney
California Adventure is getting the new refurbished Pixar Pier, and introducing
a new Marvel-themed land.
Disneyland’s
second gate sure has come a long way since its original opening back in 2001.
Frankly speaking, aside from Walt Disney Studios Park in Paris, it was perhaps
the most poorly conceived and welcomed theme park in the company’s history.
Safe to say, it was a disaster from day one, and needed ten years worth of
changes to get it up to the expected standards of a Disney theme park. But, how
did such a park come to be? Well, let’s go back to the days of cost-cutting,
creation-by-committee, and giant golden, sun-shaped hubcaps.
After
Disneyland’s opening and success in 1955, the land around Anaheim, California,
was snatched up by everyone hoping to get into the tourism business. The town
became urbanised, and some folks remain unhappy with the congestion and nightly
fireworks. Walt Disney didn’t like the idea of the real world intruding into
Disneyland, as views of motels and diners from the park would break the
illusion. He strived to resolve such issues during the development of Walt
Disney World. It had size for one, allowing him to create a huge project, which
would have included an airport and the unfulfilled EPCOT concept. Nowadays,
Walt Disney World has four theme parks, two water parks, numerous hotels, golf
courses, campgrounds, a shopping area, and tons of unused space which could
house a fifth theme park if Disney put their minds too it.
Disneyland,
on the other hand, was quite small, consisting of the park itself, the hotel,
and a large parking lot. By 1990, Disney’s management had changed several
times. The Disney founders were dead, and Walt’s son-in-law Ron Miller was
ousted from the role of CEO after years of the company gathering cobwebs. Enter
Michael Eisner, who took get strides to rebuild the company. His efforts led to
the Disney Renaissance, the rise of Pixar, and other such triumphs. But, the
theme parks, however, were another story.
Eisner
wishes to transform Disneyland into an impressive resort, complete with a
second theme park to be built over the car park. He wanted it to match Walt
Disney World in terms of success and giving guests a reason to stay longer.
But, the process to creating the second park was not an easy one.
The first
planned proposal for the second gate was WestCot, a spiritual cousin to its
Floridian counterpart. A golden 300-ft tall Spacestation Earth would stand in
the middle, with themed lands reflecting a more modern future, and a united
World Showcase praised the four corners of the world, rather than individual
nations. It certainly sounded magnificent, like so many other unrealised Disney
dream projects. Disneyland’s expansion would have needed new ground, and would
have incorporated additions to the monorail, a new PeopleMover, new hotels, new
shopping complexes, the works.
But, there
was opposition to the expansion. For one, Anaheim residents were fed up with
Disneyland causing congestion on their roads, and a huge expansion would only
make things worse – even if it meant the introduction of new jobs and boost to
the town’s economy. Disney made alterations to WestCot to appease the
complainers, suggesting any congestions would be handled by highway ramps,
which would funnel guests directly into the resort’s future parking lots.
In 1995,
Eisner took a bunch of executives on a retreat to Aspen, Colorado. He still
hoped to turn Disneyland into a resort, but now on a much smaller budget. He
asked the executives to pitch ideas on what to do, including the second park. A
problem they had was with California itself. In Florida, Walt Disney World and
Universal Studios Florida were both major attractions, and sole reasons why
tourists visited the state in the first place. California, on the other hand,
had a variety of attractions outside of Disneyland. From Los Angeles, San
Francisco, national parks, and the Grand Canyon just a state away, California
had a lot to offer. But, Eisner wanted to people to stay in Disneyland longer.
He turned
to Paul Pressler for help. Pressler is perhaps the most hated person in Disney
history. After a career in merchandising and running the Disney Stores,
Pressler was promoted to being president of Disneyland, and then again to
Chairman of Walt Disney Parks and Resorts. Pressler was notorious for cost
cutting and fierce when it came to financing. He cut staffing, maintenance to
the park’s upkeep (which Walt was incredibly concerned about), closed
attractions, and valued the shops and restaurants than the rest. He was not a
creative man, he had experience running stores, not theme parks. To him, it was
just a larger Disney Store to run. So, naturally, it made sense for him to lead
the design plans for the second park. Of course.
Pressler’s
idea for the second park was simple. To prevent guests from leaving Disneyland
to explore the rest of California, they needed to bring California to them!
Disneyland
welcomed guests with that iconic train station and clock tower, taking guests
into the turn-of-the-century American streets of Main Street. DCA’s esplanade was
highlighted by monolithic but multicoloured letters which spelt out
“CALIFORNIA”. Not the most enchanting entrance, but the set of letters were
donated to the Friends of the California State Fair in 2012. It’s quite the
opposite of Disneyland. Disneyland is old timey, nostalgic, and whimsical.
Disney’s California Adventure was more aimed at the MTV generation, relying on
the same edginess and hipness that Jeffrey Katzenberg supported. The same mood
that nearly killed Toy Story before
it was made.
Onwards,
the park’s first land was Sunshine Plaza. The monorail passed over a
miniaturised replica of the Golden Gate Bridge. There were no attractions per
say. Just shops and restaurants blasting out modern music. Buildings were not
designed to resemble any specific period or theme, but were just painted
warehouses. Doesn’t exactly scream Disney. Funfairs have more flair to them. The
park’s early icon was a large bronze sculpture of the Sun, built over a water
fountain, but looked to some like a giant hubcap. It wasn’t a bad “weenie”, but
paled into comparison to Sleepy Beauty Castle, directly opposite from it in the
centre of Disneyland. The park seemed to do well with individual icons, but not
as a whole.
Hollywood
is obviously a big part of California, so it made sense to include such an
iconic place in the California-based park. But, Walt Disney World already had
Hollywood Studios, which captured the feel of a timeless Golden Age of Cinema
with its own Hollywood Boulevard. But, rather than copying its Floridian
counterpart, Hollywood Pictures Backlot in DCA decided to be a little more
urban and realistic. It went more for a fake studio lot design, complete with a
giant eyesore of a painted façade resembling a blue sky.
The largest
of DCA’s lands was the Golden States, consisting of a number of smaller lands.
These six areas were – Grizzly Peak, Condor Flats, The Bay Area, Pacific Wharf,
Bountiful Valley Farm, and the Golden Wine Vinery.
Condor
Flats was based around a modern day airfield set in the Californian desert.
But, rather than celebrate, say, the state’s history of aviation, it instead
upheld the cringeworthy pun-related edginess incorporated within the rest of
the park. It’s one success, and that of the whole park, was Soarin’ Over
California, which was later included in other Disney parks around the world (no
pun intended).
Perhaps the
most impressive sight in DCA is Grizzly Peak, a bear-shaped mountain that even
roared in the advertising. It doesn’t actually do that. Based around
California’s national parks, Grizzly Peak is currently the only land in DCA
that has remained mostly to its initial premise. But, rather than being a
romanticized tribute to one of America’s favourite pastimes, it suffers from
the same modern themes of the park. The sole attraction was, and still is,
Grizzly River Run, a generic ride with no story or animatronics. It could’ve
easily served as a Brother Bear ride
or something.
The Bay
Area was based around San Francisco, with the lone musical attraction, Golden
Dream, being housed in a replica of Bernard Maybeck’s Palace of Fine Arts. It
starred good old Whoopi Goldberg, playing Califa, the goddess which California
is named after, and gives a lesson on the history of the state.
And
finally, there was Paradise Pier, which did contain some action rides,
including California Screamin’. It had a lot of classic funfair/seaside pier
rides. But, this kinda feels like a contradiction to why Walt made Disneyland.
He found amusement parks and funfairs to be generic, noisy, and dirty. How
peculiar that Disney would make a land that is the complete opposite of why Disneyland
was created. The land also contains a unique ferris wheel, later donning Mickey
Mouse’s face, and becoming a secondary icon for the park.
Disneyland
took you to worlds of yesterday, tomorrow, and fantasy. Disney’s California
Adventure was a dumpster fire, with the humour of a Adam Sandler film, and the
creative effort of a group of pencil pushers. It recreated modern California,
with the culture and mood to match. Not to mention it was starved of funds,
made on such a cheap budget, likely fuelled by Eisner’s fear of failure
following Disneyland Paris’ unexpected failure. After opening day, word of
mouth soon spread about how poor DCA was, and it was an immediate failure.
Disney’s
California Adventure was dead on arrival, with only around five million guests
visiting it within the first year. Even then, only 20% of those guests were
satisfied with what they found in the park. Eisner’s cost-cutting and
Pressler’s team of marketers create a stillborn park. There were few
attractions, and those that were there at the start were either boring,
commonplace, or vilified. Seriously, who lists a tractor as an official
attraction in a Disney theme park? You find that sort of thing at a petting
zoo. Restaurants and shops were everywhere. An ugly, dated, edgy sense of
humour and a need to reflect modern California dominated every land and ride.
And there was no sense of that Disney charm that made its big brother so
beloved. It was more of a Six Flags than a Disneyland.
Just over a
year after Disney’s California Adventure opened, Disney started looking for
ways to improve it. By 2006, Eisner and Pressler were both gone, and Bob Iger
now ruled the roost. During the last few years of Eisner’s leadership, several
new IP-based rides were built in the park – A Bug’s Land, based on A Bug’s Life, The Twilight Zone Tower of
Terror, Turtle Talk with Crush, and a Monsters,
Inc. dark ride.
Iger saw
DCA as a failure, and considered two options – fuse both parks into one, with
Disneyland acting as an anchoring point for DCA, or to completely redesign the
struggling second gate from the ground up. Ambitiously, Iger chose the second
option. In 2007, Disney made plans to completely overhaul DCA with $600
million, even renaming it to Disney California Adventure. It would add in the
attractions and entertainment that the park had needed back in year one. And
importantly, the park’s lands would have their own narratives. Modernity and
bad puns were out the window. DCA was embracing the same passion and spirit
that went into Disneyland, and it came back big time.
Disney
California Adventure now had several new lands. It’s entry land was Buena Vista
Street, set in 1920s Hollywood, when a young Walt Disney came to town to make
cinematic history. Beautiful Californian architecture, water fountains, and the
red cars make up the new land. The shops and restaurants were re-designed, and
named after significant people and films in Walt’s early years of success. One
shop, a gas station, is named after Oswald the Lucky Rabbit, Walt’s first, lost
success, who was brought back home by Bob Iger. There is also the Carthay
Circle Theatre, based on the cinema of the same name, where Snow White and the Seven Dwarfs
premiered and received a standing ovation.
Hollywood
Pictures Backlot became Hollywood Land. Gone were the wretched puns and such,
and instead it feels more like a genuine tribute to Tinsel Town and the golden
era of cinema. Aladdin: A Musical
Spectacular stayed a favourite in the Hyperion Theatre for years, but was
inevitably replaced by a stellar Frozen
musical. Frozen also had a habit of
taking over Muppet*Vision, the attraction’s show building being used to promote
new films. A Bug’s Land expanded, but is to close soon, and will be replaced by
an exciting new Marvel-themed land.
Even
Grizzly Peak received a facelift, ditching the modern extreme sports story, and
now setting it in a 1950s period. Though, Grizzly River Run still has a minimal
story. Condor Flats was absorbed into Grizzly Peak, reimagined as the Grizzly
Peak Airfield, now a forested, mountainous national park outpost. It also made
Soarin’ feel more appropriately themed.
Paradise
Pier was reimagined as well, becoming more timeless and perhaps acting as a
turn-of-the-century counterpart to Main Street. A number of the seaside
attractions were changed for the better, and the opening of Toy Story Midway
Mania and The Little Mermaid dark
ride made it hugely popular. And, each night, a brand new water show occurred in
Paradise Pier’s small lake – The World of Colour, a moving show of rainbow
coloured fountains, water screens, flamethrowers, and projections of Disney
films.
And the
newest land was Cars Land, incorporating the world of Cars, and a tribute to Route 66 as well. The level of detail is
amazing, and Radiator Springs Racers has become of the park’s most popular
attractions. The Tower of Terror closed and was reborn as Guardians of the
Galaxy: Mission Breakout, as the first part of the park’s future Marvel land.
Paradise Pier is also being transformed into Pixar Pier, still maintaining its
themes, but now with beloved Pixar characters around.
And, that’s
about it. The changes that have come to Disney California Adventure reflect the
attitude and business practices of Disney. Created as a cheaper resort
following the disappointment of Disneyland Paris, DCA had no artistic flair to
it, and was a soulless husk of a park made through dumb decisions, made by
mechanical, commercially-focused nitwits who have no place in The Walt Disney
Company. Turning Disneyland into a bigger resort was a good idea, but through
such an empty process and aiming at the wrong audience was not the way too go.
People
expect a certain level of standards at Disney theme parks, as Walt Disney did
with Disneyland: A place of yesterday, tomorrow, and fantasy, that takes guests
out of the real world for a while, and mostly hides it away to avoid breaking
the illusion. DCA did the exact opposite, abandoning those ideals in favour of
a grounded, modern-day sense of humour, and a blunt, flat, loveless look at the
state it was apparently celebrating. Hollywood was a drab, fake, uncreative
institution, the national parks were only relevant for extreme sports, and they
even put in a generic amusement park area. And they had a tractor as an
official attraction!
Thankfully,
the park deservedly failed, and Disney allowed their actual Imagineers to apply
bandages, and then build the whole thing from the ground. However, it is
possible that park’s dismal creation and failure can be justified. Michael
Eisner was clearly shaken by the commercial failure of Disneyland Paris, and
immediately pulled the plug on any major expansions or projects at all the
theme parks, perhaps out of fear of a repeated failure. Bigger was not always
better. Yes, Pressler and his team clearly had no knowledge or skills in
crafting a Disney theme park, but the limited space, reduced budget, and
consideration for the locals may have also been taken into account.
The idea of
celebrating California via a theme park was an interesting idea, but trying to
keep guests from going to see the actual sights of the state by creating
smaller versions seems a little redundant. And that lack of Disney magic and
sentimentality stained the park, even if its heart was mean to be in the right
place. Who wants to go to a Disney-grade resort and find a place filled with rubbish
attractions, no charm, no magic, awful wit, and a sense of cynical modernity
that has no place in Disneyland.
Eisner’s
micromanaging and cost-cutting would go on to affect both Walt Disney Studios
Park in Paris, and then Hong Kong Disneyland, both of which are slowly growing
to develop their own identities.